University of Arizona ONE Conference 2019

2019 Youth Outlook: Preparing for a Centennial Future
Centennials are redefining the youth lifestage as we know it. No longer a stopping point filled with fun and freedom, this is a time to prepare for adulthood and plan for tomorrow. To know how to connect with these consumers, we need to first understand the needs and values that drive this group—and how these differ from the generations before them.

This outlook will uncover today’s Centennial mindsets around key topics like higher education, responsibility, media, stress, mental health, and inclusivity, and will explore the emerging opportunities for marketers to connect with this group.

—
Kantar MONITOR is a consumer insights service that inspires brand marketers to create on-trend communication and innovations via ongoing analysis of what consumers value, how they live, and what will motivate them in the future marketplace. Backed by fact-based surveys and fueled with insights from our dynamic team of consumer experts, U.S. MONITOR is a proven resource for brand marketers seeking new ways of winning in the fast-moving consumer marketplace of today and tomorrow. Special areas of expertise include: Generations, Youth, Identity & Inclusion/Multicultural, Futures Thinking, and Trends.